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  The Data Liberation Front (DLF), a left-wing guerrilla group of Googlers, has finally launched its first service: Google Takeout. Just sign in, select which Google services you want to back up, and then click Creative Archive. Each of the services will be tidily backed up to a zip file in open formats that can be imported into other, non-Google web services. To start with, Takeout only supports the easy exporting of Buzz, Picasa, your Google Profile, Contacts, and Circles — Google’s recently-launched Facebook competitor — but the eventual plan is to provide easy exporting for every Google service. If you haven’t heard of them before, the DLF is a group and a website that helps you extract your data from Google’s web services into open, easily-transferable file formats. You can then take your email or docs or RSS feeds and import them into an installed program, or Microsoft or Yahoo’s equivalent web service. Curiously enough, though, the DLF is an engineering team ...

Remember way back in February of 2010, when Google introduced a social media service called Google Buzz, and all the bloggers marveled that Google was so boldly taking on Facebook? Well, that didn't work out so well. Now Google is really taking on Facebook, and not just in a half-hearted kind of way. Witness the unveiling of Google+, a full-featured social network that aims to "bring the nuance and richness of real-life sharing to software." "Today, the connections between people increasingly happen online," Google executive Vic Gundotra wrote in a statement announcing Google+. "Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools. In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it. We’d like to bring the nuance and richness of real-life sharing to software." RELATED: With Office 365, Microsoft says, hey, Google, get off of my 'cloud'  Check the vid...

  With Google+, it looks like the search giant may have finally built a social product that people will use. Shortly after Google announced the new social networking service, executives Bradley Horowitz and Vic Gundotra (who are leading the company's social efforts) spoke with Adweek about the lessons they've learned from past failures, both inside and outside Google. The company's most infamous social fumble was its product Google Buzz, which many users saw as a violation of their privacy—as did the Federal Trade Commission. Horowitz said that's symptomatic of of larger problem that he called "overfriending": When you're friends with too many people on a service like Facebook, then you don't want to share anything private. Google+, on the other hand, introduces the idea of Circles. Users divide their connections into categories like "friends" and ...